Senior Executive - Digital Planning
Core
Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and brand growth across various digital channels.
Role type
Senior IC digital marketing strategist
Builds
Digital campaigns across SEO, SEM, social media, email marketing, and online advertising
Domain
Digital marketing / Media
Required skills
Digital marketing strategy, SEO, SEM, social media advertising, email marketing, budget allocation, campaign performance analysis, cross-functional collaboration, client interaction
Preferred skills
FMCG experience, experience in media agencies or client-side teams, managing multiple simultaneous campaigns
Technologies
SEO, SEM, social media advertising platforms, email marketing tools
Responsibilities
Develop and execute digital marketing strategies, analyze campaign metrics and provide actionable insights, oversee budget allocation, liaise with external agencies and vendors, stay updated with digital marketing trends
Seniority
Senior, hands-on IC
