Growth Management - UPI Growth | Experience : 3-5 yrs
Core
Own the charter of growing Paytm's consumer market share within focus cities by decoding local market dynamics and converting insights into targeted plans to increase transacting users, usage frequency, and wallet share.
Role type
City Growth Manager (Growth & Strategy)
Builds
City-specific growth plans, targeted campaigns, hyperlocal activations, and structured pilots for UPI and other consumer products.
Domain
Fintech, Mobile Payments, Consumer Internet
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Market sizing, funnel analysis, cohort analysis, SQL, Excel, experimental design, stakeholder management
Preferred skills
B2C consumer internet, fintech, payments, or e-commerce experience
Technologies
SQL, Excel
Responsibilities
Track city-level market share, category penetration, and competitive intensity; Leverage internal and 3P data to size growth opportunities; Design and execute city-specific growth plans and hyperlocal activations; Run structured pilots and experiments to validate new growth levers; Personalize lifecycle communication and offers to local preferences; Partner with product, marketing, and operations teams to convert insights into action plans; Own city-level growth dashboards and MIS; Conduct regular business reviews with leadership.
Seniority
Mid-level, hands-on IC