eCommerce Optimization Manager
Core
Architect and lead the enterprise-wide experimentation roadmap to transform site insights into high-growth revenue engines for DISH and Sling TV.
Role type
Senior Manager, eCommerce Testing and Optimization (CRO)
Builds
Centralized multi-quarter testing roadmap, standardized testing methodologies, and a world-class personalization program.
Domain
Media & Entertainment / eCommerce
Required skills
Conversion Rate Optimization (CRO) leadership, A/B and multivariate test design, statistical analysis, Adobe Experience Cloud (Target, AEM), behavioral analytics (Quantum Metric, ContentSquare, FullStory), data synthesis, cross-functional stakeholder management, strategic prioritization frameworks (PIE, RICE, ICE), UX/UI principles.
Preferred skills
MBA, specialized certifications (CXL, Adobe Certified Expert), AI optimization trends.
Technologies
Adobe Target, Adobe AEM, Quantum Metric, Adobe Analytics, Google Analytics, ContentSquare, FullStory.
Responsibilities
Build and manage a centralized testing roadmap; establish a framework for assessing optimization opportunities using Value vs. Effort scoring; lead cross-functional workshops to translate pain points into test plans; direct sales funnel analysis to identify drop-off points; spearhead conversion improvement workstreams; ensure utilization of the MarTech stack; evangelize a test-and-learn culture.
Seniority
Senior, hands-on IC with leadership responsibilities
