Digital Marketing Specialist
Core
Lead a leadership function in a full-service digital agency, designing and executing high-ROI direct response marketing strategies, funnels, and landing pages for diverse clients.
Role type
Senior Direct Response Marketing Strategist & Team Lead
Builds
Landing pages, lead gen funnels, ecomm funnels, websites, video sales letters, and webinar funnels for clients across various industries.
Domain
Digital Marketing, Direct Response, Conversion Rate Optimization (CRO)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Direct response marketing strategy, copywriting leadership, conversion rate optimization (CRO), market research, wireframing, client relationship management, campaign monitoring and analysis, A/B and split testing, Shopify/WooCommerce/Magento scoping
Preferred skills
Experience with diverse niches (healthcare, finance, construction), ability to brief copywriters, cross-functional collaboration with paid and social teams
Technologies
Google Analytics, Shopify, WooCommerce, Magento
Responsibilities
Create ROI-driven direct response marketing strategies; oversee and direct the copywriting team; outline wireframes for landing pages and websites; scope Lead Gen and eCommerce websites; conduct CRO audits; build and maintain client relationships; monitor live campaigns and prepare performance reports; utilize CRO tactics (A/B, split-testing) to maximize ROI; educate clients on strategies; collaborate with Paid and Social Advertising Departments.
Seniority
Senior, hands-on IC with leadership responsibilities
