Director, Marketing
Core
Lead Lalamove's marketing function across all international markets to drive user and driver growth, retention, and brand building for a global logistics platform.
Role type
Director, Marketing (Senior Executive)
Builds
Global marketing strategies, campaigns, loyalty programs, and brand assets for a logistics marketplace.
Domain
Logistics / Mobility / On-demand delivery
Deliverable
product features | production ML models | dashboards & analysis | client delivery
Required skills
Full-spectrum marketing leadership, digital marketing expertise, loyalty program development, cross-cultural team management, strategic planning, budget management, stakeholder management, data-driven decision making
Preferred skills
Experience scaling marketing in international markets, proven track record in growth and retention
Technologies
None explicitly stated
Responsibilities
Manage conception, development, and implementation of marketing plans and strategies; Drive overall User/Driver leads through campaigns, events, digital marketing, and PR; Spearhead execution of marketing campaigns including testing, tracking, and analysis; Guide day-to-day activities of the marketing organization; Identify and manage annual marketing budget and resource needs; Collaborate with business teams to develop branding strategies for new and existing products; Oversee and grow the marketing department.
Seniority
Director, Senior Executive
