Senior PLG Digital Growth Manager
Core
Own Marketing's targets for qualified product signup growth and the strategy, experimentation, and execution required to achieve them, focusing on improving the journey from digital discovery through signup.
Role type
Senior PLG Digital Growth Manager
Builds
Digital growth engine for product-led motion
Domain
B2B SaaS, API infrastructure, AI connectivity
Deliverable
production ML models
Required skills
PLG strategy, experimentation design, funnel optimization, CRO, cohort analysis, AI/automation, no-code/low-code tools, cross-functional leadership
Preferred skills
Developer/technical audience experience, API/cloud domain knowledge
Technologies
Modern analytics platforms, experimentation tools, automation/AI tools, no-code/low-code platforms
Responsibilities
Own PLG growth targets and strategy; Identify and scale audiences, use cases, channels, and experiences; Optimize digital to product journey; Build and ship experiments; Leverage AI to scale growth; Connect acquisition to activation; Turn data into growth; Orchestrate across Marketing teams; Lead cross-functional PLG growth
Seniority
Senior, hands-on IC
