Account Strategist, Paid Media (Remote Canada)
Core
Client-facing Account Strategist managing paid media strategies and deliverables for B2B SaaS/tech clients.
Role type
Senior Account Strategist (Paid Media)
Builds
Custom paid media strategies and campaign optimizations for B2B clients
Domain
B2B Marketing, Paid Media, SaaS/Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, PPC campaign management, keyword research, ad copywriting, audience targeting, budget management, CRM lead routing, data analysis, client relationship management, cross-selling services
Preferred skills
Experience with mid-market or enterprise accounts, SaaS industry perspective, storytelling with data
Technologies
Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Paid Media accounts, Serve as direct support to client contacts, Weekly communication with vendors and operational partners, Drive referrals via client relationships, Build strategies for clients each quarter, Create and optimize budgets for paid media campaigns, Execute and optimize PPC advertising campaigns across multiple platforms
Seniority
Senior, hands-on IC