AI Experience Marketing Manager
Core
Develop positioning, messaging, and demonstrations for Ryzen AI and Radeon to help creators, gamers, and PC users understand the value of local AI.
Role type
Product Marketing Manager (AI Hardware)
Builds
Integrated product launches, marketing campaigns, and sales enablement materials for AMD Ryzen AI and Radeon platforms.
Domain
Consumer Electronics / AI Hardware / PC Computing
Deliverable
product features
Required skills
Product marketing, technical storytelling, project management, cross-functional collaboration, audience insights analysis, content creation (briefs, presentations, videos), stakeholder management.
Preferred skills
Experience in PC hardware or gaming marketing, knowledge of AI PC technologies (CPUs, GPUs, NPUs), experience with product launches and ecosystem partnerships.
Technologies
Ryzen AI, Radeon, NPUs, AI PC
Responsibilities
Develop positioning and messaging for Ryzen AI and Radeon; Partner with engineering to identify compelling AI applications; Lead storytelling and execution for product launches and events; Collaborate with software vendors to showcase AI experiences; Create sales enablement materials and use-case stories; Validate performance claims with technical and legal teams; Track campaign performance and audience engagement.
