Marketing Manager
Core
Own the brand's marketing strategy and execution across digital, e-commerce, content, campaigns, and customer engagement to drive traffic, engagement, and sales for a premium Australian children's brand.
Role type
Marketing Manager
Builds
Integrated marketing campaigns, content calendars, and brand storytelling initiatives
Domain
Consumer goods / Children's products / E-commerce
Deliverable
product features
Required skills
Digital marketing, E-commerce strategy, Customer acquisition and retention, Integrated campaign management, Commercial acumen, Data analysis, Project management, Budget management, Agency management, Market trend analysis
Preferred skills
Retail experience, Consumer goods experience, Brand storytelling expertise
Technologies
E-commerce platforms, Digital marketing tools, CRM systems, Analytics platforms
Responsibilities
Develop and execute overall marketing strategy, Lead integrated marketing campaigns across multiple channels, Drive customer acquisition and retention, Optimize customer journey with e-commerce, Manage content and campaign calendar, Oversee brand storytelling, Use data to measure campaign performance, Manage external agencies and suppliers, Collaborate on product launches, Monitor market and competitor trends, Manage marketing budgets and report on KPIs