Content Specialist
Core
Create and localise content for specific jurisdictions across social, email, and landing pages to support BGL's SaaS solutions for the accounting industry.
Role type
Content Specialist (Marketing/Communications)
Builds
Social media posts, email marketing campaigns, landing page updates, and web content for BGL's product suite.
Domain
Accounting / Financial Services / SaaS
Deliverable
product features
Required skills
Content creation, content localisation, email marketing, social media management, SEO, CMS management, brand guideline adherence, compliance awareness
Preferred skills
B2B marketing experience, WordPress familiarity, list segmentation, nurture sequence creation
Technologies
WordPress, Meta, LinkedIn, email marketing platforms
Responsibilities
Maintain content calendar and delivery status, flag localisation gaps and compliance risks, write social copy and email content, build product knowledge, apply SEO best practices, manage organic social media content, collaborate with design team
Seniority
Mid-level, hands-on IC