Head of Retention Marketing
Core
Own global retention strategy to turn first-time diners into regulars, increasing repeat transaction frequency and long-term customer value across Australia, the UK, and New Zealand.
Role type
Senior leadership retention marketing head (consumer marketplace)
Builds
Global retention systems, lifecycle engagement programs, loyalty mechanics, and experimentation frameworks for a dining platform
Domain
Consumer technology, food delivery, marketplace, loyalty
Required skills
Retention strategy, cohort analysis, experimentation design, customer economics, product-led growth, team leadership, commercial decision-making
Preferred skills
Experience in high-frequency apps, marketplaces, delivery, mobility, loyalty, fintech, or subscription businesses
Technologies
Lifecycle marketing platforms, experimentation tools, data analytics frameworks
Responsibilities
Set global retention strategy across early repeat, habit, transaction frequency, reactivation, and lifetime value; Prioritize opportunities in customer cohorts and behaviors to drive a focused roadmap; Build a high-tempo experimentation program with clear hypotheses and incremental value; Shape loyalty mechanics, incentives, and referral programs to change behavior; Partner with Product, Data, Finance, and Acquisition to address root causes; Lead Lifecycle Marketing Managers to scale the customer engagement engine
