Marketing Automation Specialist
Core
Builds and optimizes HubSpot marketing automation flows, campaigns, and data structures to drive B2B customer growth.
Role type
Marketing Automation Specialist
Builds
Automated customer journeys, email campaigns, and CRM dashboards for B2B clients
Domain
B2B Digital Marketing / Marketing Technology
Required skills
HubSpot configuration and workflow building, CRM data quality management, campaign setup and analysis, segmentation and lead scoring, reporting and dashboard creation, analytical decision-making
Preferred skills
Customer journey mapping to automation, A/B testing and optimization, sales-marketing alignment (lead handover/MQL/SQL), system integrations (Salesforce, Zapier, Pipedrive, LinkedIn Ads)
Technologies
HubSpot, Salesforce, Zapier, Pipedrive, LinkedIn Ads
Responsibilities
Build and optimize marketing automation flows, set up campaigns and email blasts, analyze results and ensure CRM data accuracy, create reports and dashboards, assist with initial HubSpot implementation for clients
Seniority
Individual Contributor