Growth Marketing Manager – Part Time Mat Leave Cover
Core
Drive fanbase growth, digital performance, supporter engagement, and revenue outcomes through data-led marketing activities for a professional AFL/AFLW club.
Role type
Growth Marketing Manager
Builds
Fan acquisition campaigns, membership drives, ticketing, retail, and partnership initiatives
Domain
Sports marketing (AFL/AFLW)
Deliverable
product features
Required skills
CRM and lifecycle marketing, Salesforce Marketing Cloud, paid digital campaign management, data capture and lead generation strategies, campaign measurement and attribution, commercial mindset
Preferred skills
Experience in sports, entertainment, or consumer environments
Technologies
Salesforce Marketing Cloud, Meta, Google, YouTube, TikTok, GA4, GTM
Responsibilities
Develop and deliver multi-channel growth marketing campaigns; own CRM and lifecycle marketing activity; plan and optimise paid digital campaigns; analyse campaign performance and produce reporting dashboards
Seniority
Mid-level, hands-on IC