Senior Marketing Operations Manager
Core
Build the attribution and tracking foundation to map marketing activity to pipeline and revenue, and lead the shift from manual campaign work into automated workflows and AI-native agents.
Role type
Senior Marketing Operations Manager (Attribution & Automation)
Builds
Automated marketing workflows, attribution models, and AI agents for demand gen and product marketing
Domain
Enterprise B2B Sports Technology
Deliverable
production ML models
Required skills
Marketing operations strategy, end-to-end attribution modeling, campaign tracking infrastructure, automation workflow design, AI agent development, CRM integration, data pipeline management, stakeholder alignment, system architecture, complex B2B environment experience
Preferred skills
HubSpot, Salesforce, customer.io, Google Analytics, sports/media industry background
Responsibilities
Map end-to-end marketing attribution and build tracking infrastructure, own systems setup for campaigns and in-app messaging, lead the shift from manual to automated workflows, partner with Tech Ops and RevOps for data alignment, design and ship AI-native automations and agents
Seniority
Senior, hands-on IC