Director Growth Marketing, North America
Core
Develop and execute regional growth marketing strategies to drive new customer acquisition and optimize the marketing funnel for Caseware's audit and accounting software in North America.
Role type
Director, Growth Marketing
Builds
Demand generation campaigns, optimized buying journeys, and localized marketing strategies for B2B accounting software
Domain
Fintech / Accounting Software
Deliverable
product features
Required skills
B2B demand generation, omnichannel campaign management, account-based marketing (ABM), marketing automation, CRM management, funnel optimization, budget management, data analysis, AI marketing tools
Preferred skills
SaaS experience, accounting/audit industry knowledge, AI tool implementation
Technologies
HubSpot, Marketo, Salesforce, AI-powered marketing tools
Responsibilities
Own North American growth marketing strategy, plan and execute integrated omnichannel campaigns, develop ICP and key personas, optimize regional marketing funnel, localize global campaigns, manage regional marketing budget, analyze campaign performance and report on KPIs, collaborate with product marketing, stay current on competitive landscape and regulations, drive adoption of AI-powered tools
