Global Communications & Marketing Manager - Mining & Materials
Core
Develop and execute integrated global marketing and communications strategies for an international Mining & Materials business to strengthen brand reputation and drive commercial outcomes.
Role type
Senior Global Communications & Marketing Manager
Builds
Global market positioning, brand authority, demand generation, and customer engagement for mining and cement industries
Domain
Industrial technology, Mining & Materials
Deliverable
product features
Required skills
Global marketing strategy, multichannel campaign execution, demand generation, account-based marketing, executive communications, team leadership, budget management, stakeholder management, digital marketing (SEO/SEM/automation), project management
Preferred skills
Experience in mining/cement/manufacturing sectors, thought leadership, media relations, marketing automation platforms (Salesforce Pardot), CRM systems, content management systems (Sitefinity/Adobe), analytics tools (Google Analytics)
Responsibilities
Develop global communications and marketing strategy; Lead strategic marketing initiatives and campaigns; Manage marketing budget and optimize investments; Plan and execute multichannel campaigns; Strengthen industry positioning through thought leadership and media relations; Oversee executive communications; Drive demand generation; Collaborate with sales teams on lead generation; Support internal communications; Develop customer-focused marketing materials; Lead and mentor a global team; Manage external agencies and vendors; Monitor campaign performance
Seniority
Senior, hands-on IC with team leadership