Senior Brand Manager - Promensil
On-site
Core
Develop and launch new products and create strategic direction for the Promensil brand, focusing on digital media plans and activations.
Role type
Senior Brand Manager
Builds
Promensil brand portfolio and new product launches
Domain
FMCG / Pharmacy OTC / Complementary Medicines
Deliverable
product features
Required skills
NPD process management, media planning, budget management, market research, sales team training, project management
Preferred skills
DTC campaign execution, trade show management, strategic differentiation
Technologies
Microsoft applications
Responsibilities
Drive strategic direction of the brand, manage NPD pipeline from ideation to launch, monitor A&P spend and media activities, coordinate subordinates, liaise with Sales and Supply teams, train sales force, ensure policy compliance
Seniority
Senior, hands-on IC
