Executive Director, HCP Marketing
Core
Lead the development and execution of healthcare professional marketing initiatives in preparation for a significant pharmaceutical product launch.
Role type
Executive Director, HCP Marketing
Builds
Integrated HCP campaigns, field sales enablement, professional education, and congress engagement for a smoking cessation treatment.
Domain
Biotechnology / Pharmaceutical Marketing
Deliverable
product features
Required skills
HCP engagement strategy, product launch management, omnichannel marketing, agency management, speaker bureau management, KOL engagement, MLR/PRC review coordination, Veeva/CRM utilization, campaign performance analysis
Preferred skills
Specialty pharmaceutical or biotechnology product launch experience, therapeutic area background in smoking cessation/pulmonology/addiction medicine
Technologies
Veeva, CRM
Responsibilities
Translate brand strategy and market insights into actionable marketing plans; coordinate personal and non-personal promotional activities; develop and execute integrated HCP campaigns across digital channels; oversee HCP content development and channel execution; partner with Sales and Commercial leadership to develop field-facing resources; build and manage speaker bureau and peer-to-peer education programs; plan and execute HCP congresses and conferences; collaborate with Medical Affairs on disease-state education; manage day-to-day relationships with creative, media, and research agency partners; oversee agency budgets, timelines, and performance; coordinate MLR or PRC review processes; collaborate with Commercial Operations on Veeva and CRM-enabled HCP engagement; analyze campaign results and engagement data to identify optimization opportunities
Seniority
Executive Director, strategic leadership & hands-on execution
