Principal Product Manager - UGC
Core
Own the end-to-end product system for User Generated Content (UGC), expanding beyond reviews to improve coverage, quality, trust, and usefulness for B2B software buyers.
Role type
Principal Product Manager (UGC & Marketplace)
Builds
UGC collection experiences, verification systems, activation capabilities, and AI-assisted workflows for software buyers.
Domain
B2B Software Marketplace / AI / Trust & Identity
Deliverable
product features
Required skills
Product strategy, funnel instrumentation, experimentation, incentive design, behavioral loops, cross-functional leadership, ambiguous problem solving, trade-off analysis (via careerplan.io/jobs/905afa56-7fb0-441d-abf9-76d52f5a24b0-principal-product-manager-ugc-at-g2)
Preferred skills
B2B software experience, marketplace products, AI-assisted workflows, software buying journeys
Technologies
APIs, integrations, dynamic questionnaires, AI moderation tools
Responsibilities
Define UGC strategy and roadmap; design contributor collection and verification journeys; build customer activation capabilities; connect UGC quality to buyer decision experiences; partner with Research, Data, and AI teams on trust signals.
Seniority
Principal, hands-on IC