Senior Brand Manager
Core
Own the flagship brand portfolio ($130m+ business), defend and grow market position, and lead innovation pipeline for a consumer healthcare leader.
Role type
Senior Brand Manager (FMCG/Healthcare)
Builds
Brand portfolio, product launches, integrated marketing campaigns, and commercial strategy.
Domain
Consumer Healthcare / FMCG / Pharmacy & Grocery
Required skills
P&L ownership, brand planning, forecasting, pricing strategy, new product development (NPD), SKU rationalisation, integrated marketing communications, data analysis (IQVIA/IRI), people leadership, commercial partnership.
Preferred skills
Experience in health/wellness/pharmacy categories, agency management, e-commerce strategy.
Technologies
IQVIA, IRI
Responsibilities
Own P&L and A&P budget; develop annual brand plan and three-year strategy; shape brand architecture and innovation pipeline; lead consumer and trade communications; partner with Sales and National Account Managers; coach Assistant Brand Managers.
Seniority
Senior, hands-on IC with people leadership
