Conversion Rate Optimisation Manager
Core
Drive continuous improvement of digital sales and customer journeys through strategic experimentation and data-driven insights.
Role type
Conversion Rate Optimisation Manager
Builds
Strategic experimentation roadmap and prioritised backlog for digital channels
Domain
Digital commerce, customer experience, behavioural science
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Conversion rate optimisation, behavioural science, hypothesis testing, data analysis, stakeholder management, experimentation platform proficiency, digital analytics, HTML/CSS/JavaScript knowledge
Preferred skills
Growth product management, customer discovery, capability uplift initiatives
Technologies
Adobe Target, Optimizely, SiteSpect, Adobe Analytics, FullStory
Responsibilities
Develop and manage prioritised experimentation backlog; Design and oversee A/B tests; Plan experiments supporting continuous discovery roadmap; Partner with Product Managers on optimisation strategy; Analyse quantitative and qualitative customer insights; Ensure rigorous experiment design and implementation
Seniority
Mid-level, hands-on IC