Senior Product Marketing Manager
Core
Own the provider side of product marketing, shaping go-to-market strategy and driving adoption of provider-facing features for a mental health marketplace.
Role type
Senior Product Marketing Manager (Provider Focus)
Builds
Provider-facing product features and marketing campaigns for a three-sided mental health marketplace
Domain
Healthcare / Mental Health / Marketplace
Deliverable
product features
Required skills
Go-to-market strategy, provider segmentation, cross-functional partnership, email marketing, in-product marketing, data-driven experimentation, competitive analysis
Preferred skills
Healthcare experience, marketplace experience
Technologies
Email platforms, In-product messaging tools
Responsibilities
Build and execute go-to-market strategy for provider launches; Develop provider segmentation and persona frameworks; Partner with Product to translate features into compelling narratives; Own provider-facing marketing channels and lifecycle touchpoints; Monitor provider feedback and market trends to inform strategy