Product Manager - Growth
Core
Own the SEO & growth roadmap for a self-serve legal marketplace, driving programmatic content, technical fixes, and conversion optimization to increase user acquisition and retention.
Role type
Growth Product Manager (SEO & Conversion)
Builds
SEO strategies, generative search visibility, conversion experiments, and lifecycle flows for a legal consumer product.
Domain
Legal Tech / Consumer Marketplace
Deliverable
product features
Required skills
Growth product management, SEO strategy, data analysis (GA4/BI), roadmap prioritization, customer research, technical specification writing, experimentation design
Preferred skills
Two-sided marketplace experience, conversion optimization, LLM/generative search, high-consideration consumer products, early-stage startup experience
Technologies
GA4, BI tools, Generative Search
Responsibilities
Size and prioritize growth opportunities from agency partners and data signals, write specs and ship features with engineering, run A/B tests on conversion flows, brief and manage external SEO agencies, analyze customer behavior through direct testing.
Seniority
Mid-Senior (5+ years experience)