Product Marketing Lead, Lines of Business & Industries
Core
Define strategy connecting OpenAI's models and business products to the needs of specific lines of business and priority sectors, creating audience narratives, use cases, and go-to-market motions.
Role type
Senior individual contributor product marketing leader (Lines of Business & Industries)
Builds
Industry and functional stories, use-case libraries, customer-proof programs, and executive narratives for enterprise software, cloud, data, developer, and AI platforms.
Domain
Enterprise AI, Cloud, Data, Developer Tools, and Technical Platforms
Deliverable
product features
Required skills
Product marketing strategy, segmentation, opportunity sizing, portfolio management, buyer and practitioner insights, persona definition, market research, positioning, launch planning, field play design, executive communication, regulated sector knowledge, API and model-based product marketing, global field team alignment, mentoring senior marketers
Preferred skills
Experience in high-trust sectors, translating technical models to business value, building scalable marketing functions
Technologies
AI models, APIs, platforms, business products
Responsibilities
Set product marketing strategy across priority lines of business and industries; define how OpenAI helps core business functions transform work; build differentiated narratives and activation plans for priority industries; create systems for use cases, demonstrations, and ROI stories; translate strategy into launches, campaigns, and enablement; turn insights into sharper priorities and feedback loops; align senior stakeholders around a coherent portfolio strategy
Seniority
Senior, hands-on IC with company-wide influence