VP, Product Marketing
Core
Define product marketing vision, strategy, and go-to-market execution for a multi-product portfolio serving B2B customers in physical operations (transportation, logistics, construction, etc.).
Role type
VP, Product Marketing (Strategy & Leadership)
Builds
Portfolio positioning, value propositions, market narratives, and integrated go-to-market campaigns.
Domain
B2B SaaS / Physical Operations (Fleet Management, AI)
Deliverable
product features
Required skills
Product marketing strategy, portfolio positioning, go-to-market leadership, customer insight synthesis, cross-functional collaboration, competitive intelligence, team building, executive communication, data-driven decision making.
Preferred skills
Experience scaling product marketing teams, launching multi-product portfolios, leveraging AI for marketing, complex technical market navigation.
Technologies
AI tools for content and insight, CRM/Revenue Operations platforms, Marketing automation stacks.
Responsibilities
Set product marketing vision and operating priorities; own portfolio positioning and messaging; lead go-to-market strategy for launches; equip sales with enablement tools; build and lead the product marketing team; establish measures connecting work to business outcomes.
Seniority
VP, strategic leadership
