LA Galaxy, Sr Manager, Paid Media
Core
Strategic leader for the organization's paid media ecosystem, overseeing development, direction, and performance of paid media efforts across search, social, display, video, and emerging digital channels to drive ticket sales, fan acquisition, brand growth, and revenue.
Role type
Senior Individual Contributor (Strategic Manager)
Builds
Integrated, data-driven paid media campaigns and in-house paid media capabilities
Domain
Sports & Entertainment / Digital Marketing
Required skills
Paid media strategy, campaign management, audience segmentation, budget forecasting, performance optimization, cross-functional leadership, data analysis, stakeholder management, project management
Preferred skills
Sports/entertainment industry experience, GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, dashboarding tools
Technologies
Google Ads, Meta, YouTube, TikTok, LinkedIn, GA4, Google Tag Manager, CRM/CDP platforms
Responsibilities
Own paid media strategy and long-term investment roadmap; Lead build-out of in-house paid media function; Manage paid search and brand bidding strategies; Partner with analytics teams to establish measurement frameworks; Develop audience targeting and segmentation strategies; Oversee and support the Paid Campaigns Marketing Manager; Establish optimization frameworks and experimentation models; Own paid media budget strategy and forecasting; Lead paid media strategy for theme nights and ticketing campaigns; Identify and evaluate emerging media trends and technologies.
Seniority
Senior, hands-on IC with strategic oversight