Principal Growth Marketing Strategist
Core
Strategic partner and operator for the VP of Growth Marketing, managing outcomes across ten functions to drive pipeline, conversion, and expansion for GitLab's B2B software platform.
Role type
Principal individual contributor (Growth Marketing Strategist)
Builds
Integrated growth engine including campaigns, regional/field marketing, lifecycle growth, partner marketing, and corporate events (Transcend) for GitLab's developer/DevOps audience.
Domain
B2B SaaS / DevSecOps / Growth Marketing
Required skills
B2B software marketing leadership, budget management, cross-functional influence, P&L and pipeline fluency, operating rhythm design, executive communication, hands-on AI fluency, subscription business model understanding.
Preferred skills
Prior experience in chief of staff, strategy and operations, or business operations roles; familiarity with developer/DevOps audiences.
Technologies
GitLab platform, AI tools (daily usage and configuration), P&L models, pipeline reporting tools.
Responsibilities
Run Growth Marketing's operating rhythm (goals, business reviews, planning cycles); track commitments across the leadership team; own strategic projects without a single functional home; hold the budget picture and prepare trade-offs; represent Growth Marketing in pipeline reviews and partner conversations; unblock functional leaders; partner with the AI Transformation Owner; prepare the VP for high-stakes moments (executive updates, keynotes).
Seniority
Principal, hands-on IC
