ANALISTA DE DADOS PLENO II
Core
Transform raw data into actionable intelligence by analyzing customer behavior, evaluating campaign impact, and creating strategic segments to guide business decisions.
Role type
Mid-level data analyst (marketing & CRM)
Builds
Customer segments, campaign performance reports, and automated dashboards
Domain
Marketing analytics and CRM
Deliverable
dashboards & analysis
Required skills
SQL, Python (pandas, numpy, scikit-learn), CRM metrics analysis, clustering techniques (RFM/RFV, k-means), data visualization tools
Preferred skills
Statistical modeling, supervised/unsupervised machine learning, cloud data warehouses (BigQuery, Snowflake, Redshift, Databricks), data automation
Technologies
SQL, Python, pandas, numpy, scikit-learn, Power BI, Tableau, Looker Studio, Metabase, BigQuery, Snowflake, Redshift, Databricks
Responsibilities
Analyze active, inactive, and churn customer bases to identify consumption patterns and lifecycle metrics; Measure campaign performance and ROI using A/B testing and lift analysis; Develop segmentation rules and personas based on behavioral and predictive data; Build and maintain automated KPI dashboards; Construct and optimize data extraction pipelines and queries; Present insights and action plans to technical and business stakeholders