(Senior) Product Marketing Manager
Core
Define positioning, narrative, and messaging for SumUp's Booking product (appointment management) with a focus on the beauty industry, leading go-to-market readiness and adoption tracking.
Role type
Senior Product Marketing Manager (GTM)
Builds
Go-to-market playbooks, sales/support materials, web updates, and pricing/messaging for new product releases.
Domain
Fintech / Payments / Marketplace
Deliverable
product features
Required skills
Positioning and messaging frameworks, go-to-market planning, cross-functional coordination, competitive analysis, data-driven strategy refinement
Preferred skills
Experience in SaaS, payments, or marketplace businesses
Technologies
None stated
Responsibilities
Own positioning and narrative for Booking; lead go-to-market readiness for releases; train frontline sales and operations teams; feed merchant/sales feedback into product roadmap; track feature adoption and activation.
Seniority
Senior, hands-on IC
