Marketing Manager - Italy
Core
Define and execute comprehensive B2B and B2C marketing strategies to drive brand awareness and customer acquisition for OpenTable in Italy.
Role type
Senior Marketing Manager (Market Expansion)
Builds
Localized brand and performance campaigns, industry partnerships, and event sponsorships for the Italian hospitality sector.
Domain
Hospitality / Restaurant Technology
Required skills
B2B and B2C growth strategy, cross-channel marketing management, campaign lifecycle execution, data-driven optimization, stakeholder management, partnership development
Preferred skills
Hospitality industry knowledge, AI platform utilization, building cohesive brand partnership strategies
Technologies
Marketing platforms, business intelligence tools, SEO, Email marketing
Responsibilities
Formulate and implement growth strategies in partnership with regional leadership; Execute brand marketing campaigns, events, and local media productions; Manage full lifecycle of localized campaigns; Direct cross-channel marketing efforts; Build and leverage industry partnerships; Establish testing frameworks and optimize campaign performance; Champion the Italian market internally by collaborating with sales and account management.
Seniority
Senior, hands-on IC