Senior Finance Manager, Marketing
Core
Lead the Marketing Finance function to maximize ROI on GTM investments, shape financial strategy for Marketing and Sales, and partner with Executive Leadership to drive growth and profitability.
Role type
Senior Finance Manager (GTM/Marketing)
Builds
Pipeline forecasts, ROI models, and financial frameworks for customer acquisition efficiency (CAC, LTV:CAC).
Domain
SaaS / Fintech / Go-to-Market
Required skills
Financial modeling, forecasting, ROI analysis, CAC/LTV calculation, strategic planning, executive presentation, data-driven decision making
Preferred skills
Attribution modeling, win-rate analysis, cross-functional partnership
Technologies
Excel, PowerPoint
Responsibilities
Build pipeline forecasts, economics, and ROI models; lead bi-annual planning for pipeline priorities; support FP&A in forecasting marketing investments; set goals and track outcomes; tie marketing goals to financial and sales goals; prepare management presentations for Leadership.
Seniority
Senior, hands-on IC
