Senior Manager, Data & Analytics
Core
Owns the marketing measurement and insights engine, turning data and analytics into evidence to guide marketing investment and connect activity to long-term client value.
Role type
Senior Manager, Marketing Analytics & Insights (Player-Coach)
Builds
Marketing measurement frameworks, ROI models, automated reporting dashboards, and customer segmentation strategies.
Domain
Wealth Management / Financial Services
Deliverable
dashboards & analysis
Required skills
Marketing analytics, Multi-touch attribution, Reporting/BI tools (Power BI, Tableau, Looker), SQL, Data storytelling, Primary research, Team leadership
Preferred skills
Python or R, Statistical analysis, Data warehousing, CRM/marketing data experience, Financial services background
Technologies
Power BI, Tableau, Looker, Google Analytics 4, SQL, Python, R
Responsibilities
Build multi-touch attribution and marketing-mix models; Own weekly/monthly/quarterly reporting cadences and automated dashboards; Analyze campaign and funnel performance to optimize spend; Develop customer segmentation and targeting strategies; Lead primary and secondary market research; Define data requirements and validate data quality with enterprise teams; Coach non-technical marketers on data usage; Manage and develop a Data Analyst.
Seniority
Senior, hands-on IC with management responsibilities