Senior Director, Marketing Operations
Core
Strategic leader of the top-of-funnel engine, accountable for turning marketing investment into measurable, forecastable pipeline and qualified opportunity flow.
Role type
Senior Director, Marketing Operations (Strategic Operator)
Builds
Demand generation strategy, lead-to-opportunity processes, funnel forecasting models, and executive reporting cadences.
Domain
B2B SaaS / Identity Security / Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Top-of-funnel strategy & target setting, funnel economics & scenario modeling, marketing automation & CRM integration, MQL/SQL definition & lead scoring, executive/board-level reporting, data governance & integrity, team leadership (including near-shore/offshore), analytical forecasting & velocity modeling
Preferred skills
AI technology implementation for productivity, IPO/public company scaling experience, MBA or equivalent advanced degree
Technologies
Marketo, HubSpot, Eloqua, Salesforce
Responsibilities
Set top-of-funnel strategy and operating plans with demand generation and sales development; own annual/quarterly marketing planning rhythm and budget reviews; design and optimize end-to-end lead-to-opportunity processes; define and maintain MQL/SQL definitions and scoring models; own weekly/monthly funnel inspection cadences and conversion analysis; build dashboards and forecasting models for GTM leadership; manage a Director of Top-of-Funnel Operations and near-shore data quality team; establish data governance policies and standards.
Seniority
Senior Director, strategic leadership with hands-on operational execution
