Analista de Trade Marketing Canal Pleno
Core
Transform category strategies into commercial plans for Food Retail and Cash & Carry channels in Rio de Janeiro, Minas Gerais, and Central-West regions, connecting market opportunities with client needs and brand priorities.
Role type
Trade Marketing Analyst
Builds
Channel, regional, and client trade marketing plans; promotional calendars and activation plans.
Domain
FMCG / Consumer Goods / Retail
Deliverable
product features
Required skills
Trade Marketing, Category Management, Food Retail & Cash & Carry channel knowledge, Excel, PowerPoint, Analytical thinking, ROI analysis, P&L management, Investment management, Portfolio management, Data analysis
Preferred skills
FMCG experience, Nielsen/Scanntech tools, ROI/P&L management, Client & regional plan construction
Responsibilities
Develop trade marketing plans by channel, region, and client; Build promotional calendars and activation plans; Analyze sell-in, sell-out, distribution, share, inventory, and profitability; Recommend assortment, pack architecture, pricing, and visibility opportunities; Manage investments and evaluate action returns; Monitor launches, registrations, and execution with clients; Identify risks and opportunities; Partner with Sales, Categories, RGM, Merchandising, Finance, and Supply; Create presentations for commercial meetings; Monitor plan execution and agreed KPIs.
Seniority
Mid-level, hands-on IC
