Director, Product-Media & Creative Activation
Core
Lead product vision and execution for media and creative activation optimization within WPP Open, focusing on algorithmic ML optimization, agentic troubleshooting, and governance for global brand campaigns.
Role type
Senior IC Product Director (Media & Creative Activation)
Builds
Modular products and interconnected capabilities for the marketing lifecycle (Unified Activation platform)
Domain
Advertising Technology / Media Buying / Creative Management
Deliverable
production ML models
Required skills
Campaign activation, Creative management, Algorithmic optimization, Agentic AI workflows, Dynamic Creative Optimization (DCO), Cross-platform governance, Product strategy, Stakeholder management
Preferred skills
Experience with walled gardens and open platforms, ML model operationalization, Workflow automation
Technologies
WPP Open, ML models, Ad servers, Buying platforms
Responsibilities
Define product vision and roadmap for optimization and governance; Own algorithmic ML optimization of budgets, bids, and targeting; Manage agentic optimization for unstructured troubleshooting; Establish governance for taxonomies and compliance rules; Partner with cross-functional teams to deliver scalable integrations.
Seniority
Director, hands-on IC leadership
