Senior Product Manager
Core
Lead the end-to-end strategy and execution of AppsFlyer's Web Attribution product, bringing mobile-grade measurement to the web for global brands.
Role type
Senior Product Manager (Product Strategy & Delivery)
Builds
Web Attribution product (paid/owned channel measurement, multi-touch, analytics, reporting, ad network integrations)
Domain
B2B SaaS, Mobile Marketing, Web Analytics, Attribution
Deliverable
production ML models | product features
Required skills
Product management, Roadmap definition, Data analysis, Stakeholder management, Cross-functional leadership, Strategic planning
Preferred skills
Web measurement ecosystem knowledge, Attribution modeling, Privacy-first data strategies, Web-to-app measurement, Technical background
Technologies
Tag managers, Conversion APIs, Ad platforms, Data engineering tools
Responsibilities
Own product discovery, strategy, execution, launch, and adoption; Define roadmap for web performance measurement and ad integrations; Build durable measurement solutions in a privacy-first world; Partner with R&D and sales teams; Engage directly with customers to validate direction; Drive prioritization across stakeholders
