Senior Manager, Growth Marketing
Core
Building a growth marketing function for Pearl's B2B products for independent lawyers and small law firms, focusing on demand generation, content, conversion, and analytics to drive qualified pipeline and revenue.
Role type
Senior Manager, Growth Marketing (Individual Contributor)
Builds
Growth playbook, channel mix, content assets, HubSpot automation, and closed-loop analytics for Fount and future products.
Domain
B2B SaaS / Legal Technology / Professional Services
Required skills
B2B growth strategy, HubSpot mastery, two-sided marketplace experience, content marketing, conversion rate optimization, data analytics, sales enablement, zero-to-one execution
Preferred skills
Legal industry knowledge, paid media agency management, product-led growth experience, subscription/usage revenue models
Technologies
HubSpot, Google Ads, Meta Ads, LinkedIn Ads, AI tools
Responsibilities
Define growth strategy and customer intelligence; operate channel mix across paid, organic, and partnerships; create educational content; own landing pages and conversion tests; build and govern HubSpot architecture; enable sales teams; connect data for closed-loop analytics; maintain growth operating system.
Seniority
Senior, hands-on IC
