Senior Manager, GTM Narrative
Core
Strategic narrative leader defining and evolving Maven's go-to-market narrative for employers, health plans, and members.
Role type
Senior Manager, GTM Narrative (Strategist & Writer)
Builds
Pitch decks, positioning frameworks, campaign themes, and narrative systems.
Domain
Healthtech / Women's and Family Health
Required skills
Strategic framework building, high-quality written execution, systems thinking, data-to-story translation, AI fluency, deal-closing orientation, cross-functional influence
Preferred skills
Management consulting background, go-to-market narrative at deal speed, building a function from scratch
Technologies
AI tools for research and writing
Responsibilities
Define and evolve core narrative connecting employer value and member experience; Shape narrative for major company moments; Own narrative for existing clients to drive engagement; Maintain primary corporate pitch deck; Partner with Product Marketing on positioning; Translate clinical research and outcomes data into credible stories; Build living narrative system with messaging hierarchy and guidelines.
Seniority
Senior Manager, hands-on IC with strategic scope
