Senior Associate Brand Manager
Core
Senior Brand Manager accountable for in-year business planning and marketing execution for the Kotex brand in the US, driving marketplace position growth and financial objectives.
Role type
Senior Associate Brand Manager (Feminine Care)
Builds
Marketing plans, new product launches, pricing initiatives, distribution strategies, and brand equity for Kotex.
Domain
Consumer Packaged Goods (CPG) / Feminine Care
Deliverable
product features
Required skills
analytical rigor, commercial acumen, consumer insights translation, ABP execution, ROI analysis, cross-functional leadership, distribution strategy, market share analysis
Preferred skills
P&L management, scorecard reporting ownership, MBA
Technologies
Nielsen, IRI
Responsibilities
Execute annual ABP and marketing plans; analyze consumer data and market share; develop distribution and merchandising strategies; lead cross-functional projects for brand growth; create compelling brand stories and recommendations.
Seniority
Senior, hands-on IC
