Senior Manager, Social & Integrated Campaigns
Core
Develop and execute differentiated, platform-native campaigns across organic social, influencer, and CTV channels, translating brand insights into compelling creative platforms and narratives.
Role type
Senior Manager, Creative Strategy & Integrated Campaigns
Builds
Integrated marketing campaigns for enterprise brands (e.g., Nike, Unilever) spanning social, influencer, and connected TV.
Domain
Influencer marketing, social media, and Connected TV (CTV)
Deliverable
product features
Required skills
Creative concepting, scriptwriting, storytelling, visual communication, campaign narrative development, cross-channel adaptation, creative direction, stakeholder presentation, budget management, trend analysis
Preferred skills
Retail campaign experience, CTV/streaming concepting, creator-led campaign development, agency or in-house brand experience
Technologies
Social platforms, CTV, YouTube, streaming services
Responsibilities
Lead creative concepting for integrated campaigns; translate brand objectives and cultural moments into creative platforms; develop scripts, storyboards, and treatments; adapt ideas across platforms and customer journey stages; partner with social, influencer, and production teams; provide creative direction from concept to post-production; present and defend creative recommendations to stakeholders and clients.
Seniority
Senior, hands-on IC with strategic oversight