Sr. Manager, Product Marketing- New Products
Core
Define and launch Hippo+, a net-new bundled home protection product, and build the foundational product marketing discipline for the company.
Role type
Senior Manager, Product Marketing (New Products)
Builds
Hippo+ (bundled home protection offering) and the scalable product marketing framework for future launches
Domain
Insurance / Fintech / Consumer Home Protection
Required skills
D2C product marketing strategy, positioning and messaging, competitive intelligence, sales enablement, cross-functional leadership, agile workforce management, regulated environment navigation, AI tool fluency
Preferred skills
Fintech or insurance industry experience, experience building processes from scratch
Technologies
AI tools for competitive intelligence and content creation
Responsibilities
Own positioning and message hierarchy for the Hippo product; Define target personas based on customer research; Lead competitive intelligence in the insurance-and-warranty category; Build sales enablement content (battlecards, guides, one-pagers); Manage pre-approved language library; Drive launch readiness by state; Lead marketing experimentation; Direct agile workforce specialists and partners; Build durable product marketing frameworks and stage gates
Seniority
Senior Manager, hands-on IC with team leadership