Principal, Offline Acquisition Marketing
Core
Own strategy, execution, performance reporting, and optimization of Streaming TV/OTT marketing programs to drive user acquisition and marketing performance.
Role type
Principal, Offline Acquisition Marketing (Streaming TV/OTT)
Builds
Streaming TV and OTT media campaigns for a life insurance technology platform
Domain
Insuretech / Direct Response B2C
Required skills
Streaming TV/OTT media buying, programmatic advertising, performance marketing, budget management, agency management, data vendor evaluation, attribution modeling, supply path optimization, AI tool utilization, executive communication, cross-functional partnership
Preferred skills
Fintech or Insuretech experience, traditional offline TV experience, online video experience, partnerships experience, adtech platform experience, data team collaboration
Technologies
Streaming TV, OTT, programmatic platforms, AI tools (Hex, Claude, Gemini), data clean rooms
Responsibilities
Own strategy, execution, performance reporting, and optimization of all Streaming TV/OTT to drive marketing performance in line with weekly/monthly/quarterly budget and goals; Partner with internal teams (Creative, Analytics, MarTech, Product, Finance) to drive channel aspects; Enhance measurement practices to evaluate incrementality with frequent experimentation; Manage external agencies in executing media buys, negotiations, contracts, and reconciliations; Demonstrate thought leadership by presenting recommendations on new test expansion opportunities and scaling operations; Drive executive communications by presenting insights and forward-looking strategies; Function as the expert across channel buying & measurement strategies
Seniority
Principal, hands-on IC with strategy & mentorship
