Principal Product Marketing Manager, Competitive
Core
Own GitLab's competitive positioning for AI and agentic software development, translating market signals into narratives for sales, executives, and analysts.
Role type
Principal Product Marketing Manager (Competitive)
Builds
Competitive plays, objection handling assets, and thought leadership for the AI/agentic development market.
Domain
DevSecOps, AI, and agentic software development
Deliverable
product features
Required skills
Competitive intelligence, primary market analysis, strategic roadmap input, executive briefing, thought leadership, win/loss analysis, narrative development
Preferred skills
Experience with AI tools, industry recognition, data-driven mindset
Technologies
AI tools, agentic development platforms
Responsibilities
Define differentiated position against AI-native entrants, convert competitive signals into actionable positioning, provide opinionated roadmap recommendations to Product, build sales assets and plays, partner on competitor displacement campaigns, brief executives and analysts on competitive landscape
Seniority
Principal, strategic autonomy & cross-functional influence
