Senior Manager, Consumer Behaviour & Insights (FMCG and Public Sectors)
Core
Leading a team of research analysts to deliver actionable consumer insights and reports to FMCG and public sector clients, helping them achieve strategic and tactical goals.
Role type
Senior Manager, Consumer Behaviour & Insights
Builds
Actionable insight reports and analytics services for client teams (marketing, sales, category)
Domain
Consumer Intelligence / Market Research
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Team leadership and coaching, Client relationship management, Quantitative market research expertise, Strategic goal alignment, Project management, Data analytics knowledge
Preferred skills
FMCG and public sector client experience, Brand Health and segmentation knowledge, Usage & Attitudes research, Customer Experience research, Shopper research, Qualitative research, Microsoft Excel and PowerPoint proficiency
Responsibilities
Lead a team of analysts to deliver consistent and high-quality actionable insight, Build and maintain strong relationships with senior client stakeholders, Coach, develop and inspire team to develop careers and drive innovative approaches to client briefs, Manage internal stakeholders and projects to ensure client requirements are translated into best-in-class delivery, Proactively share and exchange best practice and industry knowledge across internal teams, Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products
Seniority
Senior, hands-on IC with team management
