VP of Revenue Marketing
Core
Lead the global revenue marketing engine to create and accelerate pipeline for Veriff's identity verification platform.
Role type
VP of Revenue Marketing (Senior B2B Marketing Leadership)
Builds
Integrated B2B marketing engine, ABM programs, demand-generation initiatives, and go-to-market motions.
Domain
B2B SaaS / Identity Verification / Fintech
Required skills
B2B marketing leadership, Account-Based Marketing (ABM), demand generation, commercial analytics, budget ownership, go-to-market strategy, funnel metrics, pipeline management, ROI optimization, team building, cross-functional partnership with Sales/RevOps.
Preferred skills
Identity/Security/Fintech industry experience, web strategy/SEO/AEO, field and event program management, customer marketing/lifecycle programs, global multi-region GTM experience.
Responsibilities
Diagnose revenue marketing engine performance and structure, define target accounts and ABM tiers, establish team priorities and operating rhythms, execute ABM pilots and website conversion improvements, drive measurable pipeline growth, build trusted reporting with RevOps, and develop a 12-month revenue marketing plan.
Seniority
VP, Strategic Leadership & Execution
