Analista de Mídia Sênior | Retail Media
Core
Senior media analyst responsible for planning, executing, monitoring, and optimizing performance and Retail Media campaigns to ensure investment efficiency and client results.
Role type
Senior media analyst (Retail Media)
Builds
Performance and Retail Media campaigns for client businesses
Domain
Retail Media, Digital Advertising, E-commerce
Required skills
Performance media campaign management, Retail Media expertise, Digital campaign planning and optimization, KPI and performance metrics analysis, Report and presentation creation
Preferred skills
Amazon, Mercado Livre, VTEX, Impulso platform experience, Google Ads, Meta Ads, DV360, TikTok Ads, Agency or e-commerce environment experience, Large account management, Data analysis and visualization tools
Responsibilities
Plan, implement, monitor, and optimize performance and Retail Media campaigns; Manage campaign investments, budget, and fund distribution; Monitor KPIs and performance indicators to identify optimization opportunities; Analyze results, generate insights, and propose strategic recommendations; Prepare performance reports and results presentations; Present analyses, recommendations, and action plans to clients; Track campaign performance and align with business objectives; Partner with internal teams to evolve media strategies; Follow trends, formats, tools, and best practices in Retail Media and digital media.