Coordenador(a) de Retail Media | PJ
Core
Coordinate planning, execution, and optimization of performance media and Retail Media campaigns to ensure investment efficiency and business alignment.
Role type
Retail Media Campaign Coordinator
Builds
Digital media campaigns for retail clients
Domain
Retail Media / Performance Marketing
Required skills
Performance media campaign management, Retail Media expertise, Digital campaign planning and optimization, KPI and performance metrics analysis, Executive reporting and presentation, Client relationship management
Preferred skills
Amazon, Mercado Livre, VTEX, Impulso platforms, Google Ads, Meta Ads, DV360, TikTok Ads, Agency or e-commerce environment experience, Large account management, Data visualization tools
Responsibilities
Coordinate planning, implementation, monitoring, and optimization of performance media and Retail Media campaigns; Manage investments, tracking budget, fund distribution, and campaign efficiency; Monitor KPIs and performance indicators to identify improvement opportunities; Analyze results and transform data into strategic insights and recommendations; Prepare performance reports and executive presentations; Present analyses, recommendations, and action plans to clients; Work closely with clients to understand business objectives and propose media strategies; Partner with internal teams to ensure alignment between strategy, planning, and execution; Track trends, new tools, formats, and best practices in digital media and Retail Media; Contribute to the evolution of media strategies seeking new opportunities and investment optimization.