Analista de Midia Pleno (Remoto)
Core
Plan, execute, monitor, and optimize paid media campaigns across digital platforms to drive lead generation and conversion for clients.
Role type
Mid-level media performance analyst
Builds
Digital advertising campaigns and performance reports
Domain
Digital marketing and media buying
Required skills
Paid media campaign planning and optimization, Google Ads, Meta Ads, Google Analytics 4, data analysis, KPI tracking (CPL, CPA, ROAS, ROI, CTR, CPC, CPM), Excel/Google Sheets
Preferred skills
Looker Studio, agency experience, large client account management
Responsibilities
Plan and implement paid media campaigns, track performance KPIs, analyze results to identify optimization opportunities, create performance reports and presentations, conduct audience and consumer behavior studies, monitor platform trends, collaborate with strategy and creative teams, provide strategic recommendations for client results