Marketing Manager
Core
Execute organization-wide marketing strategy across email, social media, paid advertising, and search to grow audiences and advance programmatic, fundraising, and advocacy goals for a nonprofit serving formerly incarcerated individuals.
Role type
Manager, Digital Marketing & Campaigns
Builds
Integrated multi-channel campaigns, email journeys, paid media strategies, and content distribution for nonprofit reentry programs
Domain
Nonprofit / Social Impact / Criminal Justice Reentry
Deliverable
product features
Required skills
Multi-channel digital campaign planning, email marketing strategy, paid advertising management, search engine marketing, audience segmentation, budget management, vendor management, project management
Preferred skills
People management, nonprofit marketing experience, Salesforce/marketing automation proficiency, Google Analytics/Ads/Meta Ads/LinkedIn Campaign Manager expertise
Technologies
Monday.com, Salesforce, Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Responsibilities
Manage development and execution of organization-wide marketing strategy; Lead integrated campaigns to increase awareness and support for organizational goals; Manage marketing budgets, vendors, and contracts; Lead email marketing strategies including audience growth and automation; Oversee social media presence and paid advertising across search, display, and digital channels; Coordinate content distribution and performance analysis; Manage and coach a small marketing team
Seniority
Manager, hands-on IC with team leadership