Marketing Manager
Core
Execute organization-wide marketing strategy across email, social media, paid advertising, and search to grow audiences and advance programmatic, fundraising, and advocacy goals for a reentry employment organization.
Role type
Manager, Marketing (Nonprofit)
Builds
Integrated digital campaigns, email journeys, paid media strategies, and social media content for employment services.
Domain
Nonprofit / Workforce Development / Criminal Justice Reentry
Deliverable
product features
Required skills
Multi-channel digital campaign management, email marketing strategy, paid advertising (SEM/Social), search engine optimization, audience segmentation, budget management, vendor management, project management, team leadership
Preferred skills
People management, nonprofit marketing experience, Salesforce/marketing automation, Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Technologies
Monday.com, Salesforce, Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Responsibilities
Develop and execute organization-wide marketing strategy; lead email marketing and audience development; manage paid advertising, search, and social media campaigns; coordinate content distribution and performance analysis; manage marketing budgets and vendors; lead and coach a small marketing team.
Seniority
Manager, hands-on IC with team leadership